Cally Edwards

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Personal Introduction:

Hey there, I’m Cally
I am based on the South Wiltshire / Dorset / New Forest borders with my husband and two sons;
As a birth & postnatal doula , I cover Salisbury, Bath, Frome, Andover, New Forest, Poole, Bournemouth.
As an NCT (since 2010) and private Antenatal Teacher, Birth and Postnatal Doula with a special interest in pregnancy, labour and early parenthood, I started my journey after my own hugely successful and supportive NCT class when I was pregnant with my first child. The friendship, network and information was invaluable and with two sons I am still in close touch with those initial friends made over 20 years ago.
I offer 1:1 Private courses, Group courses, Refresher courses, Hypnobirthing courses, Introduction to Solids courses, Breastfeeding 1:1 in your home sessions, and so many free meetings eg Positive birth group, Homebirth groups, Breastfeeding groups, to name just a few.
I also look after all of Salisbury Maternity Unit’s birth pools and rent them out for just £10. I can even lend you all the extra accessories and sell you a liner too. This £10 goes back into the Salisbury Homebirth pot so we can buy more equipment to support more women.
Having been involved as a Birth Worker since 2010, I’ve been at every type of birth: homebirth to caesarean birth and the fire that is lit for me is when women come in pregnancy feeling unsure and apprehensive and post birth, they feel empowered and nurtured.
I connect with over 100 families every year and I am extremely aware of the local hospital policies, know most of the staff and spend a huge amount of time researching good quality data to be able to offer all my clients the information that allows them to speak to professionals with knowledge and support.
I cook high quality nutritional meals for the whole family to ensure good health for everyone in the early days with a newborn and will usually start a conversation with “I’m going to grant you 3 wishes, which is the 1st wish you’d like to achieve?” This means that together we can hatch a plan that suits you; helping you feel less anxious, more empowered and can achieve more than you ever expected.
Clients talk about my kind, warm energy, my listening skills and my ability to put every one of them front and centre and how much that helps them organise their thoughts, their needs, their beliefs.
As an experienced Breastfeeding Counsellor, I have a great reputation for my postnatal skills and support to parents and when I come to your home, I also ensure that you do the talking and I do the listening.
I am constantly training and actively increasing my knowledge and as a qualified Breastfeeding Counsellor with Association of Breastfeeding Mothers (ABM) this allows me to run local breastfeeding groups and volunteer on the local postnatal ward reaching even more mums at a critical early stage of breastfeeding newborn and young babies.
I believe it is essential to be up-to-date with medical guidelines and I like to regularly read journals, attend conferences, courses, workshops and CPD days to enhance my skills.
I trained with the ABM
I trained as a Holistic Sleep Coach with Lyndsey Hookway IBCLC and by teaching regularly I offer a wealth of experiences, advice as well as having a large address book of helpful groups, professionals and previous clients who I can put you in touch with.
I trained with Dani Diosi (Mama Serene) in Hypnobirthing.
I studied Sophie Messager’s Rebozo Online course and can help pregnant, labouring, postnatal mothers achieve more comfortable positions.

As soon as you’re a client, there will be a WhatsApp group for you and your partner to keep in touch and for you to ping me with any worries, me to fire off some links and my extensive Padlets on everything to do with pregnancy, labour, birth, feeding, parenting, are available to everyone that is interested. Take a look here: https://callyedwards.com/useful-links/

If you want a closer look at me and my style, check out my website and social media – I’m @doulacally on Instagram and Facebook or check out my reviews on Google

I am happy to travel to bring my expert, calm and supportive help to your new family in whatever way you need it.

Qualifications:
I qualified with NCT in 2010
I trained with Nurturing Birth in 2014 and became recognised by Doula UK.
I qualified as an ABM Breastfeeding Counsellor in 2021.
I trained as a Holistic Sleep Coach with Lyndsey Hookway in 2022
I trained as a Hypnobirthing Instructor with Dani Diosi (MamaSerene) in 2023

Hey there, I’m Cally
I am based on the South Wiltshire / Dorset / New Forest borders with my husband and two sons;
As a birth & postnatal doula , I cover Salisbury, Bath, Frome, Andover, New Forest, Poole, Bournemouth.
As an NCT (since 2010) and private Antenatal Teacher, Birth and Postnatal Doula with a special interest in pregnancy, labour and early parenthood, I started my journey after my own hugely successful and supportive NCT class when I was pregnant with my first child. The friendship, network and information was invaluable and with two sons I am still in close touch with those initial friends made over 20 years ago.
I offer 1:1 Private courses, Group courses, Refresher courses, Hypnobirthing courses, Introduction to Solids courses, Breastfeeding 1:1 in your home sessions, and so many free meetings eg Positive birth group, Homebirth groups, Breastfeeding groups, to name just a few.
I also look after all of Salisbury Maternity Unit’s birth pools and rent them out for just £10. I can even lend you all the extra accessories and sell you a liner too. This £10 goes back into the Salisbury Homebirth pot so we can buy more equipment to support more women.
Having been involved as a Birth Worker since 2010, I’ve been at every type of birth: homebirth to caesarean birth and the fire that is lit for me is when women come in pregnancy feeling unsure and apprehensive and post birth, they feel empowered and nurtured.
I connect with over 100 families every year and I am extremely aware of the local hospital policies, know most of the staff and spend a huge amount of time researching good quality data to be able to offer all my clients the information that allows them to speak to professionals with knowledge and support.
I cook high quality nutritional meals for the whole family to ensure good health for everyone in the early days with a newborn and will usually start a conversation with “I’m going to grant you 3 wishes, which is the 1st wish you’d like to achieve?” This means that together we can hatch a plan that suits you; helping you feel less anxious, more empowered and can achieve more than you ever expected.
Clients talk about my kind, warm energy, my listening skills and my ability to put every one of them front and centre and how much that helps them organise their thoughts, their needs, their beliefs.
As an experienced Breastfeeding Counsellor, I have a great reputation for my postnatal skills and support to parents and when I come to your home, I also ensure that you do the talking and I do the listening.
I am constantly training and actively increasing my knowledge and as a qualified Breastfeeding Counsellor with Association of Breastfeeding Mothers (ABM) this allows me to run local breastfeeding groups and volunteer on the local postnatal ward reaching even more mums at a critical early stage of breastfeeding newborn and young babies.
I believe it is essential to be up-to-date with medical guidelines and I like to regularly read journals, attend conferences, courses, workshops and CPD days to enhance my skills.
I trained with the ABM
I trained as a Holistic Sleep Coach with Lyndsey Hookway IBCLC and by teaching regularly I offer a wealth of experiences, advice as well as having a large address book of helpful groups, professionals and previous clients who I can put you in touch with.
I trained with Dani Diosi (Mama Serene) in Hypnobirthing.
I studied Sophie Messager's Rebozo Online course and can help pregnant, labouring, postnatal mothers achieve more comfortable positions.

As soon as you’re a client, there will be a WhatsApp group for you and your partner to keep in touch and for you to ping me with any worries, me to fire off some links and my extensive Padlets on everything to do with pregnancy, labour, birth, feeding, parenting, are available to everyone that is interested. Take a look here: https://callyedwards.com/useful-links/

If you want a closer look at me and my style, check out my website and social media - I’m @doulacally on Instagram and Facebook or check out my reviews on Google

I am happy to travel to bring my expert, calm and supportive help to your new family in whatever way you need it.

Qualifications:
I qualified with NCT in 2010
I trained with Nurturing Birth in 2014 and became recognised by Doula UK.
I qualified as an ABM Breastfeeding Counsellor in 2021.
I trained as a Holistic Sleep Coach with Lyndsey Hookway in 2022
I trained as a Hypnobirthing Instructor with Dani Diosi (MamaSerene) in 2023

Qualifications:
NCT Antenatal Teacher (2010)
DipHE in Antenatal Education (2012)
Pregnancy, Birth & Beyond Teacher in NHS maternity units (2014)
Certified Birth Postnatal Doula with Nurturing Birth (2014)
ABM Breastfeeding Counsellor (2021)
Member of Doula UK Network (2014)
Full DBS check
All Nurturing Birth doulas have completed our approved preparation course and adhere to the Nurturing Birth code of ethics.
Completed Course:
03-2014

It’s impossible to do full justice to the role that Cally has played in the births of all three of our daughters just by using words! In 2017 when we joined seven other couples in a church hall and were introduced to Cally as our NCT Antenatal Course teacher we had no idea what she would come to mean to our family.
Whilst pregnant with our first, we came to believe that home birth was the right choice for us, Cally was hugely supportive and set about equipping us with all the information we needed. From here, we asked Cally if she’d doula for us. Following our blissful home birth Cally was instrumental in ensuring a successful, exclusively breastfed feeding journey, something which was very important to me! She visited us at home as well as checking in and responding to my messages at all hours. Cally advised on positioning and attachment as well as helping us work out the feeding teams plan of pumping and top ups.
The most challenging aspect of our second daughters birth was the fact that she was “overdue”, our first came early, so I was not prepared for this!! Cally has a wonderful way of empowering and supporting decisions. We declined induction, Cally was respectful of this and again shared much relevant research to keep us informed. Second daughter arrived at home, no problems, just a little “late”!!
Pregnancy number 3 and “Cally” and “home birth” were written in the birth preferences from the beginning. This time, we had a pandemic to contend with!! Stretched maternity services and NHS Covid procedures meant that Cally had to adapt her working, but it didn’t stop her having the most positive impact and making herself so available. We declined induction again, this time under great pressure from a risk adverse and coercive consultant. Cally played a crucial role in helping me to process everything we were up against but, perhaps more significantly, she was extraordinary in helping me unpick this birth. Our 3rd daughter was an “accidental” hospital birth, something that I have really struggled with.
Cally continues to make herself available to us and takes such an enormous interest in our girls.
For anyone considering a doula, I have described Cally as “as essential as my uterus to my births!”. My husband was initially concerned as to what his role becomes when a doula is present. He has since acknowledged that Cally was hugely complimentary to our team, there to support us both.

There aren’t enough words to say how amazing Cally is. But I’ll try! We hired Cally as a postnatal doula and can easily say it was the best decision we ever made.
Even before our little boy was born, Cally answered numerous questions and reassured me. We met once briefly on zoom before our baby was born and within moments I knew she was the person we needed to help. I instantly felt calmer and supported.
Once our baby was born, she came out in the early days and made minor adjustments to help with breastfeeding, reassured us that it’s all normal and she was only ever a text away. We spread our Cally hours out over the first 6 weeks especially for when my husband returned to work. She’d come in, make me a cup of tea, debriefed our birth, pet the dog, bounce the baby, support an anxious first-time mum, explain in man terms for my husband.
After our postnatal hours were used up Cally has continued to be a huge support. From helping me find the right mum groups for me, giving us advice about bedtime and sleep.
Every time we have reached out for advice or guidance she has always come back with a positive response confirming we are doing the right thing and giving us more tips and tools to help us along.
We are unbelievably grateful for every piece of advice and hour she spent sitting on our sofa or zoom giving us a pep talk!
I can safely say that without her support we wouldn’t be where we are today, with a very happy baby, a mum that’s very confidently breastfeeding and trusting her instincts and a dad who feels included and bonded without having to bottle feed.
We rant and rave about how truly amazing, warm, friendly and supportive Cally is to everyone. Of all the silly baby stuff on the market that first-time parents think they need, don’t bother with it, hire Cally instead!

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